What difference could possibly occur if, instead of using on-premises hardware, the processes like video capture, switching, mixing, and streaming were managed from remote servers in the cloud? Thi...
It was after the pandemic that most of us were ‘blessed’ with the surge of OTT platforms, which brought to us the world of cinema and visual media like never before. This then led to a...
One of the most crucial components of audience engagement in the rapidly evolving field of content creation is visual quality. Today, SDR (Standard Dynamic Range) and HDR (High Dynamic Range) are t...
Visuals are crucial in the advertising industry. An effective advertisement creates a brand identity, evokes emotions, and leaves a lasting impression. Color grading is one of the most effective te...
Choosing the right projector is crucial to delivering a powerful visual experience. Whether you’re designing an experience for a post-production studio, home theatre, corporate presentation,...
There is an unsung hero behind every awe-inspiring scene, intentional pause, or seamless transition in film or television: post-production. This critical process takes unfiltered footage and refine...
In filmmaking, every frame tells a story, not just by composition and performance, but also by color. An emotional impact and a visual tone are built by film colorists. The look of the film is also...
Color is neither a perception nor a mere visual element but stands as the strongest tool for storytelling in film and digital content. Color supplies mood, calls memory, emotion, and continuity, th...